A customer is interested in updating the CRM Contact lead based on streaming Data that's coming to Data Cloud. What feature would you recommend?

• A. Activate to CRM
• B. Leverage the CRM Connector
• C. Data Actions
• D. CRM Data Hub

Answer: (C)

Pushing updates back to Salesforce CRM from streaming data is best handled with write-back actions. Data Actions in Data Cloud are designed to run automatically when new streaming data arrives, allowing you to update CRM records (like Contact or Lead) based on the incoming signals. You can map fields from the stream to CRM fields and specify the update operation (for example, upsert or modify certain attributes) so the CRM stays in sync in near real time. This event-driven capability is exactly what you need to reflect the latest data in CRM as it flows into Data Cloud.

Other features are more about connecting or ingesting CRM data or publishing processed data, but they don’t provide the on-the-fly write-back behavior that Data Actions offer.