How frequently can CRM data be refreshed in Data Cloud?

• A. Every 12 hours
• B. Every 24 hours
• C. Every 15 minutes
• D. Every hour

Answer: (D)

Data Cloud refresh cadence determines how up-to-date CRM data is in your analytics workspace. The standard refresh for CRM data is hourly. This provides a practical balance between keeping dashboards current and avoiding excessive API usage or processing load.

Refreshes every 15 minutes would be very demanding on API quotas and resources, making it harder to sustain. Waiting 12 or 24 hours would make the data quickly become stale for many business decisions. If you need even sooner updates, you’d typically look for any available near-real-time ingestion options within your data pipeline, but for typical CRM data refreshes, hourly is the supported cadence.