If you want to use the same criteria in multiple segments, which feature would you recommend?

• A. Nested Segments
• B. Segment Membership DMO
• C. Segment Exclusions
• D. Segmentation API

Answer: (A)

Reusing the same criteria across multiple segments is best achieved by creating modular rule blocks that can be included wherever needed. Nested Segments let you define a segment whose criteria act as a reusable building block, so you can embed that segment inside other segments. This approach keeps the logic consistent across all segments that reference it and makes updates easier—change the shared criteria in one place and all dependent segments automatically reflect the change. It also improves readability by grouping related conditions into a single, reusable unit. Other options don’t provide this direct reuse mechanism: exclusions modify who is in a segment; the segment membership data model focuses on how membership is tracked rather than reusing criteria; and the segmentation API is about programmatic access or execution, not the structural reuse of criteria across multiple segments.