In which Salesforce products can Data Cloud data be activated?

• A. Marketing Cloud Engagement, Advertising, Personalization, and Intelligence.
• B. Data can be activated only in Sales Cloud.
• C. Activation is not supported.
• D. Activation is limited to Data Studio.

Answer: (A)

Activation across Salesforce products is about feeding Data Cloud data into the marketing stack to power real campaigns and personalized experiences. The data from Data Cloud can be activated in Marketing Cloud’s suite—Engagement, Advertising, Personalization, and Intelligence—so you can drive targeted emails and journeys, connected ads, on-site or in-app personalization, and AI-powered insights all from a single unified data source. This aligns with how Data Cloud is designed to work with Marketing Cloud to activate audiences across channels. The other options don’t fit because Activation in Sales Cloud isn’t the intended path for these marketing activations, and Data Studio isn’t a Salesforce product used for activating Data Cloud data.