To publish segments directly to Marketing Cloud Business Units, which Activation Target should be used?

• A. From Data Cloud to Amazon S3
• B. Directly from Data Cloud to Marketing Cloud Business Units
• C. So Salesforce Core apps can query
• D. From Data Cloud to Google Cloud Storage

Answer: (B)

Activation Target defines where activated segments are sent. If you want to publish segments directly into Marketing Cloud Business Units, you choose the path that routes data straight from Data Cloud to Marketing Cloud Business Units. This makes the segments immediately usable within Marketing Cloud for audiences, journeys, and campaigns across business units, while respecting BU boundaries and permissions. Sending to external storage like Amazon S3 or Google Cloud Storage is for archiving or data lake-style use, not for activating segments into Marketing Cloud. And a setting described as allowing Salesforce Core apps to query is about data access, not a destination for activation. So the direct route to Marketing Cloud Business Units is the correct target.