True or False: The same Calculated Insights aggregations can be added as an attribute to either a Unified Individual object or an Individual object.

• A. True
• B. False
• C. Not Applicable
• D. Not Sure

Answer: (B)

Calculations that define Insights rely on the fields and structure of the specific object you attach them to. A Unified Identity aggregates multiple identities into one view and has a different set of attributes and relationships than a single Individual identity. Because the calculation is built around the available fields and how they relate to the object, the exact same aggregation logic may reference fields that exist on one object but not on the other, or it may make sense in one context but not the other. As a result, you cannot attach the identical Calculated Insights aggregation as an attribute to both object types; you need to recreate or adapt the aggregation for each object type with the appropriate fields. The statement is false.