What data points can be activated in Calculated Insights when activating a segment?

• A. Metrics
• B. Dimensions
• C. Metrics and Dimensions
• D. All

Answer: (C)

In Calculated Insights, you tailor the segment analysis by activating both metrics and dimensions. Metrics are the numeric measures you want to analyze—things like revenue, conversions, or average order value. Dimensions are the descriptive attributes that categorize the data—such as country, device, or traffic source. Activating both lets you see how the segment performs on key measures across different attributes, giving a richer, more actionable view. For example, you could enable revenue (metric) by country (dimension) to compare earnings across regions, or enable conversions by device to understand performance on mobile versus desktop. Focusing only on metrics would miss the contextual categories, while focusing only on dimensions would omit the actual numbers. The option isn’t about turning on every data point, so “All” isn’t correct.