What does the 'Act' capability enable in Data Cloud?

• A. Activate segments and take action on insights across marketing channels.
• B. Create and store data pipelines.
• C. Transform data into a standardized model.
• D. Visualize data in dashboards.

Answer: (C)

Act is about turning raw customer data into a consistent, standardized model that you can trust and act upon across systems. By organizing attributes, relationships, and semantics into a unified schema, Act prepares data so actions—like activating segments or personalizing experiences—can be applied reliably across marketing channels. Activation across channels is the outcome enabled by this standardized model, so transforming data into that common structure is the essential capability. Data pipelines and visualizations are separate functions: pipelines handle moving and shaping data, while dashboards are for analysis, neither of which defines what Act enables.