What does the Unify capability mean as a Data Cloud capability?

• A. Consume or activate data to any cloud and any application.
• B. Connect, match, and resolve customer data.
• C. Create smart segments and activate them anywhere.
• D. Embed data with intelligence and make it available to analytics systems.

Answer: (B)

Unify means bringing together data from multiple sources to form one trusted customer view. It does this by connecting data, matching identities across sources, and resolving duplicates so that records that refer to the same person become a single master profile. This unified view enables accurate analytics and consistent experiences because everyone and everything is referencing the same entity. While activation or segmentation describe how you use data after it's unified—deploying data across clouds and apps, or creating segments and using them—Unify is the process that creates that single source of truth. In short, Unify is about connecting, matching, and resolving customer data to produce a unified profile.