What is produced by applying match rules to relate source records?

• A. Unified Individual
• B. External Loyalty Record
• C. Identity Graph
• D. Customer Ledger

Answer: (A)

Identity resolution is about linking records that refer to the same person across different sources. When you apply match rules, the system determines which records refer to the same individual and merges them into one consolidated profile—the Unified Individual. This single profile aggregates attributes from all related records, giving you a comprehensive, deduplicated view of that person for analytics and activation. The identity graph is the network of linkages that models how identities are related, but the direct product of applying match rules to relate source records is the unified individual rather than a separate ledger or loyalty record.