What is the outcome of applying match rules to relate source records?

• A. A single Unified Individual record is created
• B. Records are left as separate sources
• C. A unified record is never created
• D. An external loyalty profile is created

Answer: (A)

Identity resolution is about figuring out when separate source records actually refer to the same person. Match rules compare attributes like name, email, phone, and IDs to identify these matches, then consolidate them into one authoritative record. That single Unified Individual record (often called a golden or unified identity) represents the person across all sources, with merged attributes and traceability back to the original records. So the outcome is a single Unified Individual record. Leaving records as separate, claiming a unified record is never created, or automatically creating an external loyalty profile aren’t the standard result of applying match rules to relate source records.