When are Activation Targets created?

• A. Before setting up an activation
• B. Before creating a segment
• C. After setting up an activation
• D. After publishing a segment

Answer: (A)

Activation targets define who you’ll reach and where the activation will apply. They must exist before you configure the activation so the workflow has a concrete audience to operate on from the start. If you try to set up the activation first, you’d be configuring a process without a defined target, which would typically require changes later. So the correct sequence is to create Activation Targets before setting up the activation. Creating a segment or publishing a segment comes earlier or later in different parts of the workflow, but the activation itself relies on targets being already defined.