Which combination of data points can be activated in Calculated Insights when activating a segment?

• A. Metrics
• B. Dimensions
• C. Metrics and Dimensions
• D. None

Answer: (C)

Activating a segment in Calculated Insights relies on bringing together both the numbers you want to measure and the groupings that give those numbers meaning. Metrics are the numeric results you care about—things like revenue, conversions, or average session duration. Dimensions are the attributes you use to break those results down—such as country, device type, or user segment. When you activate both, you can see how the metric behaves for each dimension value within the segment, enabling direct comparisons and deeper understanding. If you only activate metrics, you’d have the values without a clear breakdown to interpret. If you only activate dimensions, you’d have group labels without the actual numerical insights. So combining metrics and dimensions provides the complete, actionable view.