Which feature defines the target audience using criteria?

• A. Rule Builder
• B. Segment
• C. Count Segment
• D. Publish

Answer: (A)

The key idea is that audience selection is defined by building rules that express exactly who should be included. The Rule Builder is the tool that lets you construct these criteria—you can specify attributes like location, behavior, lifecycle stage, and engagement metrics, and combine them with logical operators (AND, OR, NOT), including nested conditions. This is what actually defines who belongs in the target audience. The Segment is the saved group that results from applying those rules, i.e., the people who meet the defined criteria. A Count Segment focuses on counting members within a segment rather than creating the rule-based definition, and Publish is about distributing or making the segment available for use, not defining the criteria itself.