Which object represents a group of people or records used for audience targeting?

• A. Segments
• B. Unified Individuals
• C. Activation Targets
• D. Data Lakes

Answer: (A)

Segments represent a group of people or records used for audience targeting. By grouping individuals who share attributes or behaviors—such as location, demographics, past purchases, or site interactions—you create a defined audience to tailor messages and offers to. This makes campaigns more precise and efficient than targeting without a defined group. Unified Individuals refers to resolving multiple identities into one person, not a grouped audience for targeting. Activation Targets isn’t a standard term for a targeting group, and Data Lakes are storage for raw data, not the targeted audience itself. Hence, segments is the best fit.