Which objects must be mapped to the Individual DMO to enable the unification and activation process to work?

• A. Purchase Order
• B. Contact Point
• C. Customer Profile
• D. Unified Individual

Answer: (B)

The idea being tested is how to connect records across different data sources by using the signals that identify a person. Contact points—such as emails, phone numbers, and other ways to reach or verify someone—are the concrete identity signals that stay consistent across systems. When these contact points are mapped to the Individual DMO, the unification process has reliable anchors to link disparate records that pertain to the same person, forming a single unified profile. Once that unified identity exists, activation can accurately reach and transact with that person across channels.

Why the other options fit less well: transactional data like a purchase order may reference a customer, but it doesn’t provide the durable, cross-source identity signals needed to reliably unify records. A customer profile contains collected attributes but isn’t the foundational identity signal used to link sources. The unified individual is the result of unification, not something you map into; it’s what you end up with after mapping the signals correctly.