Which of the following is a supported way to bring CRM data into Data Cloud?

• A. Big Objects
• B. Data Kits
• C. CRM Reports
• D. CRM Objects

Answer: (B)

Bringing CRM data into Data Cloud is about choosing a direct, supported ingestion path that aligns with how Data Cloud builds its unified customer profiles. Data Kits are designed specifically for this purpose: they provide prebuilt connectors and templates that pull CRM data into Data Cloud, handling the mapping, normalization, and loading of your CRM records into the Data Cloud data model. This makes it the reliable way to get standard CRM data—like accounts, contacts, and related records—into Data Cloud for identity resolution, segmentation, and activation.

Big Objects are Salesforce storage for massive volumes but aren’t intended as a direct ingestion path into Data Cloud. CRM Reports are for viewing data in Salesforce, not for pushing data into Data Cloud. CRM Objects refers to the Salesforce data model itself, which exists inside CRM, but isn’t by itself an ingestion mechanism for Data Cloud. Data Kits, by contrast, are built for the data transfer into Data Cloud.