Which option is NOT one of the three match rules available to link multiple records into a unified customer profile?

• A. Exact Name and Email
• B. Exact Email
• C. Exact Phone Number
• D. Exact Organization ID

Answer: (D)

Linking records into a single customer profile relies on rules that determine when two records describe the same person. Using exact personal identifiers—like an exact email, an exact phone number, or a combination of a name and an email—helps ensure records are merged for the same individual across systems.

An organization ID identifies the company or account, not the person. It wouldn’t reliably link multiple records that describe the same individual into one unified profile, since different people can be connected to the same organization, and the same person can appear with different organization associations. For that reason, using an organization ID isn’t a match rule for unifying a customer profile.