Which Permission Set manages the overall segmentation strategy and identifies the target campaigns?

• A. IT manager
• B. Marketing Manager
• C. Data-aware specialist
• D. Marketing specialist

Answer: (B)

The person responsible for defining how customers are grouped and which campaigns to run is the Marketing Manager. This role oversees the strategic direction of audience segmentation, deciding which customer segments to target and which campaigns to deploy to those groups. It requires a view of marketing goals, budget, and messaging alignment across campaigns, rather than hands-on data analysis or system administration.

An IT manager handles system access and technical operations, not marketing segmentation strategy. A data-aware specialist focuses on analyzing data to inform segmentation but doesn’t typically own the overarching strategy or the selection of target campaigns. A marketing specialist executes campaigns within a defined strategy, but the responsibility for the segmentation plan and identifying targets sits with the Marketing Manager.