Which statement about anonymous profiles is true?

• A. Once at least one known individual profile is matched with an anonymous record, that record will be marked as known going forward.
• B. For anonymous profiles to be counted correctly, the value of the Is Anonymous field must be set to 0.
• C. They're excluded from the known profile utilization consumption.
• D. Anonymous profiles cannot be matched to known profiles.

Answer: (A)

The key idea is how an anonymous profile becomes known once it’s linked to a known identity. When a match between a known individual profile and an anonymous record occurs, that anonymous record is upgraded to known status for future processing. This means that later processes will treat it as a known profile, enable more reliable continuation of identity resolution, and improve attribution and deduplication across the system. The other statements don’t fit this behavior: the need to set the Is Anonymous indicator to 0 isn’t a requirement for the upgrade, anonymous records aren’t excluded from using known-profile workflows, and anonymous profiles can indeed be matched to known profiles.