Which tab in the navigation manages the data coming into Data Cloud?

• A. Data Streams
• B. Segments
• C. Activation
• D. Data Model

Answer: (A)

Data Streams is the tab that handles bringing data into Data Cloud. It’s where you connect external sources, configure how data arrives (whether in streaming or batch form), map fields, and set up refresh schedules. This is the ingestion area, focused on getting data into the platform.

The other tabs serve different purposes: Segments is for grouping users or records into defined audiences, Activation is for pushing or using that data in downstream channels, and Data Model defines the schema and relationships of the data.