Which tool is used to push streaming activation data to a CRM via automation?

• A. Data Actions
• B. Activate to CRM
• C. Leverage the CRM Connector
• D. CRM Data Sync

Answer: (A)

Data Actions are the mechanism for pushing data from the platform into a CRM as part of an automated workflow. When streaming activation data arrives, you attach a Data Action to a journey or automation step to push that data to the CRM, triggering updates or creates in real time via API calls or data writes. This is the right tool because it’s built to perform external actions automatically in response to events, enabling real-time CRM updates rather than relying on scheduled data syncs. Other options describe features that don’t support the same real-time, event-driven pushes or imply a manual or fixed-connector approach rather than an ongoing automation.