Which tool would you use to create audiences at segmentation time?

• A. Calculated Insights
• B. Operators
• C. Formula
• D. Visual Insights Builder

Answer: (B)

When defining who belongs to an audience at segmentation time, you need to express precise inclusion criteria by combining multiple conditions. Operators provide the boolean connectors—such as AND, OR, and NOT—that let you link these conditions into a single, coherent audience definition. This makes it possible to specify exactly who should be included based on a mix of attributes, behaviors, and time-based rules. The other tools serve different purposes: Calculated Insights is about deriving new metrics from data, Formula creates computed fields, and Visual Insights Builder focuses on building and presenting visuals rather than defining audiences. For example, you could create an audience of users in the UK who opened an email in the last 14 days by using AND to combine location and engagement criteria, and NOT to exclude others if needed.